BTL Services

What is BTL Service? 

Slowly as the market is booming the ways to attract audiences are also increasing. Attracting the audience towards your organization is not a cake walk. New forms and techniques are being introduced by organizations so that they can hold audiences attention. One such technique introduced in recent time is BTL or Below the Line Advertising if we break down it into a simple form. BTL is getting its due recognition in recent times. So Let’s get started to know more about BTL Advertising.

Below-the-line advertising is an advertising strategy where products are promoted in media but not with the help of conventional media. BTL approaches to use different mainstream instead of radio, television, billboards, print and film formats. The main types of below-the-line advertising systems include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing. The proof using Below-the-line advertising methods is that it tends to be less expensive and more focused than other types of approaches while seeking to reach consumers directly. This type of advertising allows for a more high-touch experience.

Any organization use three main techniques or ways to advertise their product.

ATL ( Above The Line) Advertising
BTL (Below The Line) Advertising
TTL (Through the Line) Advertising

Let’s see what all the techniques are all about and how they are different from one another.

Above The Line (ATL)

Above The Line (ATL) refers to promotional activities whose main focus is national level, regional level or bigger territory done. This type of advertising requires a huge audience. The medium of this type of advertising is television, radio, and magazines.

Below The Line(BTL)

Below The Line (BTL) communication is unconventional in nature, done at the micro level and forms part of non-media communication. Mediums in this type of advertising include direct mailing, distribution of flyers, brochures, and usage of sponsorships, public relations, telemarketing and point of sale.

Through The Line (TTL)

This type of advertising tries to include ATL and BTL advertising which helps organizations to engage with customers at multiple points. It is regarded as a strategic approach as it creates a particular perception of the organization in the customers. But BTL advertising is becoming tremendously famous. The various BTL activities that can help your business grow tremendously.

Some of the notable BTL activities are listed below.

Brand Activation

It is the process of engaging a concentrated set of the target audience in their habitat and aims to inculcate a positive attitude and to generate a good response from the target group. Activities such as entail experiential marketing, mall activation, corporate activation, showroom activation are some of the best examples of brand activation.

Contests and Sweepstakes

Contests and sweepstakes pull a lot of crowds. These activities will most likely attract people that either deal with your product category or is interested in it. Sweepstakes and exciting prizes tend to attract a lot of attention and publicity, indirectly aiding in brand promotion.

Direct Marketing

It is considered to be the smartest and the most effective form of marketing so far. Direct marketing attracts customers and tries to accumulate vital info about them without using popular marketing mediums. It has a further add on that it is an extremely cost-effective method and tends to give your brand the desired exposure.

Door to Door Marketing

It is one of the oldest and popular forms of below the line marketing activities. It has worked effectively for many brands in the past and yielded fantastic results. It is still practiced by many brands especially dealing in home appliance.

Why should you go for BTL advertising?

BTL marketing activities give exposure to a concentrated set of audience and focus on the specific category of the audience that is especially interested in your product category and hence BTL advertisements yield high results when it comes to brand promotion.

Yuva Communication possesses years of experience and expertise in BTL communication activities. It is considered to be the best BTL marketing company in Noida and Delhi. Our BTL advertising campaigns are always full of out-of-the-box ideas and innovative. Being one of the reputed BTL marketing company, Yuva Communication tries to engage every BTL medium for your organization such as logo design, direct mail, communicative newsletters, POPs, brochures, events & exhibitions, sales promotion, branding and other promotional materials that enhance your brand awareness. YUVA Communication keeps experimenting in BTL creatives in line with modern technology and new age media at less cost.

SEO Services

SEARCH ENGINE OPTIMIZATION SERVICES (SEO Services)

As time is rolling by, and there is cut-throat competition in businesses, every other company is trying to engage as much as the target audience possible. To attract their target audience, businesses have started opting different marketing strategies and if you’re relatively new to the world of search marketing, you may have heard the term “SEO content” being used everywhere in marketing meetings. The term is becoming increasingly popular day by day and hence it has become necessary to understand what marketers mean by SEO content.

What is SEO?

“SEO” is a short form of search engine optimization or the process of making the best use of a website so that people can easily find it via search engines like Google. It can be related to any information that occurs on the web and can be consumed on the web. SEO content is any content created with the goal of attracting traffic on the website. SEO can be further categorized into two parts: On page SEO and Off Page SEO.

What is On-Page Techniques?

On-page SEO which is also known as “on-site” SEO is the act of optimizing or utilizing different parts of your website that can help in improving your search engine rankings. Basically, in On-page SEO, you have control over and can change on your own website.

What are On-Page SEO Techniques?

Some of the basic techniques included in On-Page SEO are:

Page Title Tags

Keywords in the title tag of each page on your site are highly relevant. Every page & post should have its own unique title, which includes the main keywords for that page.

Meta Descriptions

Meta descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

Keyword Density

Include appropriate keywords throughout your content. It helps search engines to know what your content is about.

Headings (H1)

Any article or content is incomplete without heading. Heading gives existence and identity to the content. Headings are the most important content than others because search engines give them more weight.

URL structure

Try to put keywords into your URL. It is not mandatory but if possible try to put keywords there too.

Fast-loading pages, or page load speed

Nobody likes to wait and Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in the search results.

Page content

There is no doubt in saying that content is the king here. The content on your pages needs to be useful to people.

On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.

What is Off-Page SEO?

Off-page SEO focuses on increasing the reliability and quality of your domain through the act of getting links from other websites.

What are Off page SEO techniques?

Some of the Off-page SEO techniques are:

Social Networking Sites

Social Networking is buzzing these days Advertising, marketing and build your online reputation within your niche.

Blogging

Blogging is one of the convenient ways to promote your website online. It is necessary to maintain it regularly so it can help search engines to crawl your site more frequently,

Link Baiting

Do not forget to link other websites link which you have used as an inspiration or for knowledge purposes.

SEO Services provided by Yuva Communication

Now after gathering all the knowledge regarding SEO, it is important to choose an organization that will help in catering all your needs. Yuva Communication is one of the leading top SEO company in India is your one-stop destination for all queries regarding SEO. The company provides the best professional SEO services in Noida. Now after gathering all the knowledge regarding SEO, it is important to choose an organization that will help in catering all your needs. Yuva Communication believes in results through SEO services and is among the top SEO company in Noida. The company provides the best professional SEO services in Noida because we get real results through on-page and off-page SEO activities.  Yuva Communication assures you best of the talent in the industry and certified professionals working for you and help you in reaching your goal. Our SEO specialists can get you online visibility on Google after an in-depth analysis and perfect execution. SEO experts at Yuva Communication ensure that the strategies remain relevant long after these have been implemented

Why Yuva Communication?

  • The company hires SEO experts as per your needs.
  • Provides affordable SEO services on page and off page both
  • Helps in ranking your business above your competitors
  • Dedicated SEO manager and team for real results

Being the best Search Engine Optimization agency in India the company ensures that all your requirements are fulfilled and you can reap the maximum benefit of SEO services.

Corporate Designs

Corporate Designing

can be a tough task but it can be even more difficult if you are not aware of its aspects and various terms associated with it. When we say “corporate design,” we’re talking about more than traditional graphic design; it’s a blanket term used to cover both the strategy and design side of your corporate identity.

Various aspects associated with corporate designing are as follows:

Corporate Brochure Design

The term Brochures implies to be a promotional document whose motive is to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits. Brochure design in printed form is very important role play in branding as well as grooming in corporate image building. Company Brochure designs are ideal marketing materials. Creative brochures designs help in creating awareness and providing valuable information to your target audience of the company. Without modern brochure design, your products don’t generate revenue as per your expectations.

Business Proposal Design

A business proposal is the documents that detail what you are supposed to do for a client. The main business proposal idea is to outline your approach, strategy while adding on the details about your background and experience that’s relevant to the project. Business proposal designing for an organization needs an intensive mind stirring.

Corporate Logo Design

A logo is what we use as an image which could be easily identified with your organization. Logo. The design gives a sense of identity to the organization. Making Company logo design is a difficult task which involves hell lot of brainstorming. The best logo design is hard to achieve unless you have a great team of designers along with you.

Coffee Table Books

A coffee table book is an oversized, usually hard-covered book full of pictures and illustrations which is meant for casual reading. As the name suggests, the coffee table book is designed in such a way that it becomes easier for visitors to browse through the book to get inspiration or start a pleasant conversation. Creative design of the coffee table is a great way to refresh readers brain cells and captivates readers interest.

Logo Designing

Creating a creative logo demands critical thinking, creative input, and methodical planning. It becomes important to create such a logo that it fixes your brand image into the mind of your audiences. Some of the tips in making your logo worth remembering are:

A. Get inspired:

Try to research as much as possible and try to get inspiration from various sources so that you can make a top logo design that is extremely creative and justify the organization.

B. Try everything:

No matter how much intricate or time-consuming the design process gets one must remember that the end product must always be simple to understand, memorable, enduring, versatile, and appropriate. Always keep a couple of best logo design options in hand to show the client and do not forget to get the feedback and doing some edits until the design is complete.

C. Learn from Others:

To become better at whatever you do, one must not hesitate to learn from others. Always try to learn from other brand logo design and how they made it to the top will help one in a long way.

Why Corporate Designs from Yuva Communication?

All these aspects of corporate designing are an essential part of a successful run in the business. A good company always have solutions for all your problems. Yuva Communication is one of the excellent company that provides brochure design and logo design services in Noida. With its team of commendable experts and low-cost services, Yuva Communication is one best brochure designing company in Noida that fulfills all the requirements of corporate designing. Being the best brochure logo design company in Noida, Yuva Communication provides our of the box ideas so that your company never fails to stand out.

Also, Yuva Communication is considered to be the top logo designing company in Noida. This best logo designing company in Noida has some of the best designers who do not compromise on the quality of the logo and strive towards excellence. Hence Yuva Communication is an excellent choice to get these services done.

Corporate Merchandising

What is Corporate Merchandising?

In recent times, it has become the need of the hour to make your business stand out. Various ways have started booming which can help your business grow in no time. One such technique that is being most talked about these days is Corporate Merchandising.

Corporate Merchandising is one of the promotional activity. Corporate Merchandising is gifts that you receive from a business which are usually branded with the corporate logo. Corporate Merchandising making requires a lot creative brainstorming.

What Is Visual Merchandising?

Visual merchandising involves displaying merchandise in a store in a way that elicits a positive image of the store, gets customers’ attention and entices them to buy.

What is a Promotional Merchandising?

Promotional merchandise is products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event.

Why Yuva Communication?

Keeping in mind the needs of your organization, Yuva Communication provides you with the best corporate Merchandising, promotional Merchandising, and visual Merchandising services. The team comes together to make your business an identity which it needs and help it in better market execution.

Rural Social Compaign

Rural Social Campaign

Rural Social Campaign means the use of rural marketing principles and techniques to advance a social cause, idea or behaviour. It is not like commercial marketing where social marketing is done for a specific product or service. Social marketing campaigns for rural India is done to bring a new behavioral change among villagers. Especially for safe water, education and health entrepreneurs, social marketing is key, as potential customers are by the majority not aware of health risks linked with contaminated water and open defecation. Therefore a holistic approach is required to convince people that safe water and use of the public toilet is crucial for the health of their families and behaviour has to be changed.

What is Rural Social Marketing?

The term ‘social marketing’ was first introduced in 1971 by Philip Kotler and Gerald Zaltman to describe “the use of marketing principles and techniques to advance a social cause, idea or behaviour”. Changing rural behaviour means influencing a group of persons of the same ethnicity as villagers do and this is often a social and psychological process. Such rural social marketing process is not an easy task, especially not in traditional rural societies. Just spreading rational information through BTL activities are not enough for effective social marketing programs for rural India. A good rural social marketing plan must have social awareness in its promotion plans achieved through BTL activities for rural areas in India. Companies who want to run rural social campaign must successfully influence certain behaviours among villagers for acceptance to their brand promotions in rural areas. Better focussed communication for rural India should be the main objective of a good rural social marketing campaign. Sometimes BTL(below-the-line) for rural areas make use of regional stars for regional rural social campaigns for more effective penetration of brands in rural areas.

Why Yuva Communication?

Yuva Communication has a core competency in rural and social marketing with expertise in BTL activities. Yuva Communication has done several campaigns for rural social changes in India such as safe water, open defecation, child education. With the aim to serve the best rural social marketing campaign Yuva Communication has become one of the top and best company for BTL activities and brand activation in rural India for rural. Yuva Communication can help companies looking for the best advertising agency in Noida to run a social marketing campaign in rural India because of our social marketing skills and strategy to address all social issues and concerns through BTL activities in rural India.

Content Translation Services

Content Translation Services

Key to reaching out to your customers through their native language is considered to be important from a business point of view. As a content translation service company in Noida, Yuva Communication will get you help from experienced language professionals for content translation service. These content translators are well-versed with different Indian languages to ensure error-free translations within Indian languages like English, Hindi, Marathi, Sanskrit, Urdu, Malayalam, Telugu, etc. Yuva Communication offers end-to-end and complete content translation services in India and solutions for:

Book content
Website content
Brochure content
Documents & Letters

Indian Language Translation Services

To effectively sell to people or to identify with them it is necessary that the brand speaks in their language or a language that is close to their heart. Almost without exception, people respond better to the language they grew up speaking. It becomes a hectic task if you are not very well aware of the language of your audiences. This is where the job of a translator comes into place. Document translation services which makes people life much easier to understand the content in their own preferred localized Indian language.

Professional translation services are required to translate and is done by Indian language translators who are native language experts and have the specific domain of the document are chosen for each project. Some of the services provided by them are document translations, web content translation, and content translation. Good Content development is extremely important for any company. But the only hurdles sometimes the company face is that its content requires a bit of content localization touch to reach vast Indian users or people with different ethnicity.

Why Choose Content Translation Services from Yuva Communication? 

Yuva Communication is a reputed content translation agency in Noida which maintains exactness, accuracy, and authenticity of Indian language translations. An Indian language translation company with the expertise to translate all Indian languages and deliver error-free translated content. Besides just doing a translation of regular content like books, the agency Yuva communication also helps in web content translation too. Yuva Communication tries to ease out the barriers of translations and provide best Indian translation language services in Noida and is extremely professional in their translation services. A strong network of native translators with Industry expertise makes Yuva Communication best Indian language translation company in India.

Brand Activation

What is Brand Activation?

Whenever you start a new business, you have to make sure that your business gets activated and slowly gets its due recognition in its field. For that, you can opt for Brand Activation Services.

The phrase brand activation in simple terms means any campaign, event, or experience which helps in building your brand and engaging it directly with consumers and build a loyal brand community around your product or service. Activations, often inclusive and interactive, try to ignite the fire that will make consumers attracted towards your brand.

Why there is a need for Brand Activation?

There are various reasons in the favour of Brand Activation and why you should also opt for it.

  1. Firstly, Brand activation creates an emotional attachment, positive stimuli to purchase. Customers nowadays only purchase a product when they feel connected towards it and it’s an add on if the connection is emotional.
  2. Another point which cannot be neglected is that Brand activation helps in reducing the cost of other marketing activities.
  3. Comparatively, Brand Activation is also a transformative force, which is used to change the perception of your company or products. And brand activation can be used to successfully revitalize your brand.
  4. Brand Activation is one of the best ways with which you can create a specific positioning of the product.

Some of the ways by which you can encourage Brand Activation are:

  1. Promote Unique Customer Experience
  2. Encourage Customer Promotion
  3. Capitalize on Specific Trends
  4. Make learning about your Company history fun
  5. Make use of technology

Why Yuva Communication is the best agency for Brand Activation Agency for your brand?

Yuva Communication is the best Brand activation company in Noida. The Brand Activation ideas we put, adds value to the event, without compromising with the quality and techniques. We have a Brand Awareness Activation experience of many years in terms of hosting a Product Launch event. Our product team and event designers work together to bring out the best Brand Engagement Activities results. We offer the best Brand Activation Marketing rates to the clients. Yuva Communication is the best Brand Activation Company in Noida which never fails to reach out to the market in every possible way.

Social Media Marketing and Strategy

Social Media Marketing

Today one of the most important ways of promoting your business is by creating and developing a website. Majority of marketers claim that social media generates immense exposure for their company, and that’s only one of its many advantages. Social networks are now a substantial part of every marketing strategy, Companies whether small or big that do not have active social media accounts risk missing out on numerous marketing opportunities. This is where whole social media marketing comes into the picture.

What is Social Media Marketing?

Social media marketing is a social platform where you can create and share content online to achieve your branding goals. It includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media. After social media marketing, the next term that is thrown in the business environment is social media management. The term Social media management is referred to the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms by the help of social media manager.

What is a Social Media Marketing Strategy?

Another prerequisite required for social media marketing is being well versed with the social media marketing strategy. In simple terms, A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. Eventually, every post, tweet, like and share serve a purpose in the social media strategy. It requires a social media marketing plan to. Strategise every post that goes on social media sites. Social media content has to be diverse and user-friendly so that you can be easily identified and have a great following among your audience.

Why Choose Yuva Communication for Social Media Marketing Services?

Let us explore how Yuva Communications has a different approach to social media marketing and can help in expanding your business vastly. According to the Yuva Communication, there are many social media marketing agencies who manage the social media accounts of the company but the fact is we have to understand that Social media marketing planning and execution does not mean to create something and simply post it on your company’s page. Social media marketing strategy is a process of brand building that needs an utmost skill to understand and execute that what is to be created when it has to be posted, how it has to be posted, how it has to be targeted to the audience & finally increasing the reach within the target audience. Being the best social media marketing company in Noida, Yuva Communication uses the right expertise & potential which helps in managing your social media accounts but to grow your social media penetration to the target audience. Due to its result oriented approach clients develop a strong relationship with this social media marketing agency. Yuva Communication tries to follow a proper work protocol that helps you in achieving the desired results for your business which makes it top Social media marketing company in Noida.