What is BTL Service?
Slowly as the market is booming the ways to attract audiences are also increasing. Attracting the audience towards your organization is not a cake walk. New forms and techniques are being introduced by organizations so that they can hold audiences attention. One such technique introduced in recent time is BTL or Below the Line Advertising if we break down it into a simple form. BTL is getting its due recognition in recent times. So Let’s get started to know more about BTL Advertising.
Below-the-line advertising is an advertising strategy where products are promoted in media but not with the help of conventional media. BTL approaches to use different mainstream instead of radio, television, billboards, print and film formats. The main types of below-the-line advertising systems include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing. The proof using Below-the-line advertising methods is that it tends to be less expensive and more focused than other types of approaches while seeking to reach consumers directly. This type of advertising allows for a more high-touch experience.
Any organization use three main techniques or ways to advertise their product.
ATL ( Above The Line) Advertising
BTL (Below The Line) Advertising
TTL (Through the Line) Advertising
Let’s see what all the techniques are all about and how they are different from one another.
Above The Line (ATL)
Above The Line (ATL) refers to promotional activities whose main focus is national level, regional level or bigger territory done. This type of advertising requires a huge audience. The medium of this type of advertising is television, radio, and magazines.
Below The Line(BTL)
Below The Line (BTL) communication is unconventional in nature, done at the micro level and forms part of non-media communication. Mediums in this type of advertising include direct mailing, distribution of flyers, brochures, and usage of sponsorships, public relations, telemarketing and point of sale.
Through The Line (TTL)
This type of advertising tries to include ATL and BTL advertising which helps organizations to engage with customers at multiple points. It is regarded as a strategic approach as it creates a particular perception of the organization in the customers. But BTL advertising is becoming tremendously famous. The various BTL activities that can help your business grow tremendously.
Some of the notable BTL activities are listed below.
It is the process of engaging a concentrated set of the target audience in their habitat and aims to inculcate a positive attitude and to generate a good response from the target group. Activities such as entail experiential marketing, mall activation, corporate activation, showroom activation are some of the best examples of brand activation.
Contests and Sweepstakes
Contests and sweepstakes pull a lot of crowds. These activities will most likely attract people that either deal with your product category or is interested in it. Sweepstakes and exciting prizes tend to attract a lot of attention and publicity, indirectly aiding in brand promotion.
It is considered to be the smartest and the most effective form of marketing so far. Direct marketing attracts customers and tries to accumulate vital info about them without using popular marketing mediums. It has a further add on that it is an extremely cost-effective method and tends to give your brand the desired exposure.
Door to Door Marketing
It is one of the oldest and popular forms of below the line marketing activities. It has worked effectively for many brands in the past and yielded fantastic results. It is still practiced by many brands especially dealing in home appliance.
Why should you go for BTL advertising?
BTL marketing activities give exposure to a concentrated set of audience and focus on the specific category of the audience that is especially interested in your product category and hence BTL advertisements yield high results when it comes to brand promotion.
Yuva Communication possesses years of experience and expertise in BTL communication activities. It is considered to be the best BTL marketing company in Noida and Delhi. Our BTL advertising campaigns are always full of out-of-the-box ideas and innovative. Being one of the reputed BTL marketing company, Yuva Communication tries to engage every BTL medium for your organization such as logo design, direct mail, communicative newsletters, POPs, brochures, events & exhibitions, sales promotion, branding and other promotional materials that enhance your brand awareness. YUVA Communication keeps experimenting in BTL creatives in line with modern technology and new age media at less cost.